Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK

Netflix and other transnational online video streaming services are disrupting long-established arrangements in national television systems around the world. In this paper we analyse how public service media (PSM) organisations (key purveyors of societal goals broadcasting) responding to fast-growing popularity these new services. Drawing on Philip Napoli’s framework for analysing strategic responses by established threats competitive displacement media, find that three PSM our study exhibit commonalities. Their have tended follow a particular evolution starting with different levels complacency resistance before settling into more coherent strategies revolving efforts differentiate offerings, while also diversifying activities, primarily across platforms, mimic SVoD approaches probe production collaborations. Beyond similarities, however, range contextual factors (including path-dependency, role status each country, degree additional government support, cultural market size) help explain nuances between cases.